Investment – Root Diamond

Our research efforts in Sierra Leone helped our understanding of the dynamics and desires of community members

Empower black diasporas by providing access to sustainable African diamonds that connect them through the global economy.

Our MVP phase helps validate the supply chain and solving logistics challenges.

A 3 years financial plan that focuses on break-even point and growth plan with new products and technologies.

We sought a fairly sourced supply of diamonds that consumers would feel confident in and that made a positive contribution to the community.

We have a team of multidisciplinary experts who have all helped to get us to this point and the Roots vision.

Luxury is not a need, it’s a desire. Our 3.0 model empowers Black celebrities with high priced jewelry that benefits mining communities.

Learn about our progress so far and see our strategic partners we have made along the way.

Woven into the fabric of Root Diamond is the authenticity is the founder’s story, Fas Lebbie who immigrated from Sierra leone to California.